Branding a medtech breakthrough in breast imaging.
Creating clarity for a company built to reveal what’s hidden.
Malcova is reinventing CT imaging from the ground up, solving critical flaws in diagnostic radiology with a scatter-free, gantry-free, spectral platform. Their mission is to detect early-stage diseases like breast cancer and stroke—painlessly, accurately, and efficiently.
Despite their breakthrough technology, the brand lacked clarity and impact. They needed a visual identity that matched their scientific credibility, urgent mission, and disruptive ambition.
Designing for Impact and Trust
Malcova speaks to high-stakes audiences: investors who need to be impressed instantly, radiologists looking for science-backed tools, patients seeking hope without pain, and industry insiders alert to real disruption.
To meet these needs, I created a brand system that blends emotional intelligence with technical credibility, using rich contrast, dimensional color, and clear, confident typography. The tone avoids clinical coldness and beauty-brand clichés, instead offering a grounded, empowering voice that respects its audience.
A Brand That Reflects a Movement
I translated the refreshed identity into a cohesive digital presence. From messaging to visual hierarchy, every detail reinforces Malcova’s mission.
A dark-mode design inspired by deep tech, a vibrant yet clinical color palette, and a purposeful typography pairing create a bold yet trustworthy aesthetic. The refreshed identity balances scientific credibility with ambition—anchored by a logo that symbolizes progress, not just product.
