A campaign that bridges surgical innovation with human emotion.
Making Advanced Robotics Approachable
Vicarious Surgical needed a campaign that would stand out on social media while showcasing the precision and innovation of their next-generation surgical robot.
The goal was twofold: present the robot in a safe, approachable light, and highlight the advanced engineering that sets it apart in the medtech space.
Bringing the Robot to Life
Each video reimagined the robot in everyday scenarios, from brewing coffee to sewing and playing Jenga, to personify its capabilities. By performing familiar household tasks with surgical precision, the robot became instantly relatable while highlighting the advanced technology that defines Vicarious Surgical.
From Idea to Impact
I guided the campaign through every stage, from early concepting and storyboarding to directing production and editing final deliverables. The campaign became a standout social series on YouTube, LinkedIn, and Twitter, combining technical authenticity with approachable storytelling to highlight Vicarious Surgical’s innovation beyond the operating room.
See the full campaign on Youtube.
