Positioning the next era of minimally invasive surgery through standout design and strategy.
DISCIPLINE
Brand Identity
ROLE
TIMELINE
Aug 2021 - Jan 2022
Breaking Through the Noise.
Vicarious Surgical is building the next evolution in robotic-assisted minimally invasive surgery. As their first visual design hire, I was tasked with creating a standout brand identity that balanced innovation, safety, and approachability—while unifying their presence across all platforms.
Designing for Precision & Trust
I immersed myself in the surgical robotics landscape, designing for audiences ranging from surgeons to investors. The goal: translate technical precision into a cohesive visual language that builds trust and captures attention.
A Cohesive Identity for the Next Era
I developed a cohesive visual identity anchored in clarity, confidence, and innovation—rolled out through a redesigned website and unified across all external channels.
The design system extended naturally across all marketing collaterals, creating a cohesive brand experience at every touchpoint.
