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Robot Personified Campaign

Video Campaign • 2023

OVERVIEW

The Vicarious Surgical Robot Personified Campaign showcases the precision of a miniature surgical robot as it accomplishes mundane household tasks.

 

The goal of the campaign was two-fold: 1. To grab the attention of our audiences on social media by showing the robot in a safe, approachable light and 2. To highlight the robot's advanced design features. The campaign ran across Youtube, LinkedIn and Twitter. 

MY ROLE

Ideation, filming, and editing of the videos, working closely with engineering to operate the robot and replicate human movements.

THE TEAM

Solo designer, with guidance from a Lead Marketer and 2 Integration Engineers.

TIMELINE

June 2023 - July 2023

Coffee Break

Teddy Bear Repair

Human vs Robot Jenga

BEHIND THE SCENES
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